
With storytelling, a diverse team creating a website or application can collectively link together the tangible elements and create something that is a meaningful experience and is more than just bits and bytes.
Source: http://nadinetoukan.posterous.com/better-user-experience-with-storytelling-8
..a universally-applicable set of experience design principles that we should all strive to follow, and will explore how you can create and use your own guiding principles to take your site or product to the next level.
Fantastic deck!
Tap Tap Tap has an interesting post entitled “Apple’s precedents vs. Apple’s guidelines” that discusses how they changed one of the icons in their Lightbox mobile app from the icon that Apple uses to designate “perform actions on multiple photos” to one of their own design:
multiple…
via UX Magazine
Demographics are temptingly easy to collect from various sources in an organization, but persona work yields a much deeper understanding of why customers do the things they do and what they expect from an organization within any given context. This knowledge about customers’ motivations (the why) makes it possible to create innovative solutions, products, ad campaigns, and customer support (the what) that cater to customers on a personal level.
Insightful read on persona development, though $80,000-120,000 budget mentioned could be a show stopper for most.
(Source: uxmatters.com)
(was asked on TechStars forum but I have answered it numerous times before and after)
My co-founder and I are building a consumer-facing mobile product that needs to be simple and engaging to use. We’re both aesthetically-challenged tech geeks, so we’re looking for illustrators, interaction designers, and game mechanics gurus for help. We’ve reached out to several people in our network, but are not sure how to evaluate their skills and portfolios. Other than gauging passion for and understanding of our product vision, what questions should we ask and what measures of success should we look at?
My response:
Being a UX designer myself, my perspective is probably biased, but here it is—
Every decent UX designer is ultimately a native problem solver capable to understand the technical complexity of the application while craving to translate it into visual appeal and simplicity of operation.
So when looking at the portfolios, ask designers about the challenges in each relevant project there. What approaches did they try before finding the final solution? What led them to this decision? How and when do they iterate their designs? Based on what metrics? Do they look at metrics at all when designing? At what stages of the design process do they involve users? Why then?
Basically you’ll be evaluating the candidates’ thought process, whether they are just capable of producing aesthetically pleasing layouts (assuming they are) or do they also strive - and have a know how - to understand the users.
As for measures of success, here is an interesting read from HBR http://bit.ly/94QlQl
If interested in reading further conversation, it can be found at http://ask.techstars.org/how-do-you-evaluate-ux-interaction-designers
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